An explicit lyric in Beyonce's new song, about going to Red Lobster after sex, has boosted the US seafood restaurants' fortunes.
The Orlando-based chain says it is certain the artist's new single, Formation, is responsible for at least part of its 33% sales jump on Sunday from a year ago.
"When he **** me good I take his a** to Red Lobster," the singer - dubbed Queen Bey - raps in the song, which was released on Saturday morning.
The chain was a trending topic on Twitter over the weekend for the first time ever.
Red Lobster chief executive Kim Lopdrup said in a statement: "It's clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that."
Coldplay headlined the half-time show with their upbeat hit Viva La Vida surrounded by dancing violinists
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