Almost one in 10 children who use the internet believe that information on social media websites or apps is "all true" - double the percentage seen a year ago.
Just under 20% of those aged between 12 and 15 were convinced that information from a search engine, such as Bing or Google, must be true - but only a third of those young people were able to identify paid-for advertising.
The figures come from a report into attitudes towards the media held by children and their parents. The report was compiled by the communications watchdog Ofcom.
It found that children now spend an average of 15 hours online every week, with the amount of time more than doubling over the last decade among those aged between eight and 15.
But while they may be more experienced with the web than older generations, they are becoming more gullible.
Most teenagers were unaware that video bloggers - known as vloggers - could be paid to endorse products and just 52% of 12 to 15-year-olds who watch YouTube were aware that advertising is the main funding source for the website.
Some 8% of youngsters said YouTube was their preferred source of "true and accurate" information - up from last year's 3%.
Around 10% of online children said they didn't like spending too much time on the internet and 31% said they sometimes spent too much time online - on social media especially.
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