Ride-hailing service Uber says it will cut prices in more than 100 and U.S. and Canadian cities to offset the "winter slump" as people hunker inside and the demand for rides drops.
The San Francisco-based company said on its website that it would cut prices starting this past weekend — the third year running for some cities.
The company does not say which cities it will drop prices in. Uber's website lists 146 North American locations that it services, including eight in Canada: Halifax, Ottawa, Quebec, Toronto, Vancouver, Montreal, Calgary and Edmonton.
Uber did not immediately reply to an interview request about which Canadian cities are affected.
The company will still track its numbers and may raise them accordingly. Uber reversed its price cuts in Seattle last winter "when it became obvious that prices were already low enough."
The company says it is guaranteeing earnings for drivers in the affected cities.
Uber often changes its prices depending upon demand, and has faced criticism and legal action over its "surge pricing" during busy periods.
For instance, the legal aid clinic Juripop is threatening to pursue a class-action suit against Uber to reimburse clients who paid higher than normal fares on New Year's Eve in Montreal.
Catherine Papillon said she had never used Uber before and didn't understand the dynamic pricing. She was charged $82.20 for a ride that would have normally cost about $10 with a taxi, Juripop said.
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