The Indonesian government has ordered blogging site Tumblr to censor adult material on its site or face being blocked in the country.
The Yahoo-owned service was temporarily banned on Wednesday in the country but reinstated after the government softened its stance.
It has now been ordered to self-censor, by blocking access to all adult content on its site.
The climbdown appears to have been triggered by a social media outcry, with hundreds of people posting tweets protesting at the block.
The hashtag #savetumblr started trending in the country as a result.
A petition was also launched which gathered around 11,000 signatures in seven hours.
As Indonesia is the fourth most populous country in the world, a nationwide block would result in a big decrease in traffic for Tumblr.
The targeting of Tumblr is part of a wider crackdown against porn sites, with almost 500 blocked so far.
Last week Indonesia's conservative Muslim government told messaging apps in the country to drop LGBT emoji for local users because homosexuality is against religious teachings.
The country's largest state-owned telecoms operator also decided to block Netflix in the country shortly after it rolled out worldwide in January.
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