THE city’s peak tourism body has fired up against Channel 7 ahead of its new show What Really Happens on the Gold Coast which aired for the first time overnight.
The show introduced viewers to the characters behind the scenes of the city to reveal how “the Gold Coast mixes Hollywood with heartache, bikini babes with millionaires,” according to the show’s narrator in previews.
“It’s a place where rules are always broken.”
Gold Coast Tourism boss Martin Winter said he was “insulted” by the concept of the show and feared it would damage the Glitter Strip’s reputation.
He said he had been refused permission by Channel 7 and producers McAvoy Media to view the show before it screened last night.
Mr Winter said his feelings were based on other shows by the same producers which showed tourism meccas Bali and Thailand in a negative way.
“I am not only insulted but also fed up,” Mr Winter said.
“For a number of years, the Gold Coast has been severely and repeatedly misrepresented in mainstream media.”
He issued a call to arms for locals to show off the city in a more positive light and tag posts #VisitGoldCoast following the posts.
“We’re encouraging locals to take to social media to show their families, friends and followers what life is actually like on the Gold Coast.
“It’s not just damaging for tourism — these perceptions will have flow-on effects for a range of areas of our economy, not least of which being future investment in the city.”
Show producer John McAvoy, who made Gold Coast Cops which screened on Channel 10, said people should not judge a book by its cover.
“I would always encourage people to reserve judgment until viewing,” Mr McAvoy said.
“I think this is brought about by the creation of urban myths and fears about the show generated by drastic promos which do not accurately represent the whole show itself.”
The debut episode included footage of the Gold Coast meter maids, surfing and fishing entrepreneurs The Mad Hueys and Surfers Paradise’s nightclub strippers.
“I understand they are well known on the Gold Coast but clearly less well known around the rest of the country,” Mr McAvoy said when asked what the reality show “really” revealed.
“Some characters and stories, you have never seen before,” he said. “Not to mention the dedication and commitment of the tireless staff in the Gold Coast University Hospital, who are absolute heroes.”
Gold Coast Health communications director Amanda Noonan said she was confident of the way the program’s unprecedented access to the Gold Coast University Hospital’s emergency department would show off the hospital workers.
“We are very proud of how our team works,” he said.
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