JetBlue’s ‘fly babies’ stunt. Picture: JetBlue
FINALLY, an airline has figured out a way to stop passengers being, well, cry babies about a common mile-high annoyance.
Yes, JetBlue has managed to achieve what seemed impossible, by turning the wails and screams of babies into music for flyers’ ears by offering discounts for those on-board. The stunt was part of a promotion in the lead-up to Mother’s Day and was limited to one flight, where it was all caught on camera.
A JetBlue spokesperson said: “We want to take a moment to acknowledge mums everywhere and encourage everyone to support them, especially while travelling with their young ones and doing their best to keep everyone on the flight happy.”
Well, it worked! The footage shows passengers visibly annoyed to spot a mother walking down the aisle with a baby. But when they’re informed of the rewards over the PA system, the mood changes dramatically and the little ones on the plane become heroes.
That’s rather unsurprising considering each cry equalled 25 per cent off every passengers’ next flight, with four cries equalling a free flight.
Soon, there are smiles all around the cabin and even cheers at the first sign of tears.
The video also features interviews with mothers who talk about their travel challenges.
“It is more stressful flying with a baby,” one woman says. “There’s just a lot more to consider ... I don’t want to be the lady with the baby who’s screaming for four hours.
“People definitely give you some dirty looks.”
The airline’s stunt was met with enthusiasm on social media, and the hope that perhaps one day, it will be more than just a one-off scenario.
@JetBlue kudos to you for this #FlyBabies campaign! As a mom who's been there... thank you!
— Stephanie Tarbet (@swtarbet) May 4, 2016
@JetBlue #FlyBabies was very cool and innovative. Congrats for thinking outside the box 😅
— Greg (@greg0924) May 3, 2016
@JetBlue I'm in love with this content. If only people always smiled at you when your baby is in tears... well done!
— Vanessa Sain-Dieguez (@VSDieguez) May 3, 2016
@JetBlue @BJohnsonRadio I have never WANTED tay to cry on a flight until now, lol
— Catie Johnson (@sportocatie) May 3, 2016
Unfortunately, crying babies have sparked a few mile-high dramas recently. Last year, Canadian singer-songwriter Sarah Blackwood took to Twitter to talk about how she was allegedly kicked off a United Airlines flight because her two-year-old wouldn’t stop bawling.
And in 2014, an all-out brawl between four women broke out on an Air China flight after two of the flyers grew angry at the sounds of the crying baby seated behind them.
Some snarky comments were exchanged then the women reclined their seats as far back as possible — that’s when the fists started to fly.
Keep on crying! Picture: JetBlue
So here’s something we should all remember, in the wise words of JetBlue: “Here’s one tip we’ve learned in the airline biz: Babies are a lot more attuned to the emotions of the people around them.
“So nothing will make a flight more relaxing for you and those anxious parents on-board than a smile and some understanding. So go ahead, and smile next time you see that baby on-board. Your mother would be so proud of you.”
Amen.
0 nhận xét:
Đăng nhận xét