Come on, what’s not to love about Australia?
AUSTRALIA, don’t ever change.
From some very confused — and muscly — kangaroos to curious wombats, nothing says ‘Straya quite like a scroll through Tourism Australia’s insanely popular Facebook and Instagram pages.
And now, Tourism Australia has pulled together its favourite and most popular 10 social media posts of 2015 for news.com.au with Jesse Desjardins, global social media and content manager, saying it was a fun but tough task.
“On average, we received around 1400 photos every day from our followers in 2015, providing us with stunning destination content to share daily with the world,” Mr Desjardins said.
“Not only does this inspire people to visit Australia and seek out these places for themselves, but this is great marketing for operator working in our tourism industry.”
Mr Desjardins denied Tourism Australia’s success on social media was exclusively down to photos of ‘cute koalas and kangaroos’.
“While our unique marsupials do certainly feature prominently, so too do our incredible natural beauty, our wonderful beaches and, of course, our delicious food and wine,” he said.
And Tourism Australia has one more trick up their sleeve for 2015, involving projecting GoPro footage of Sydney Harbour, our iconic beaches and animals from Taronga Zoo onto the 79 metre high pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations.
But until then, throw a shrimp on the barbie and check out the top 10 Tourism Australia social media posts of 2015. Crikey!
NAP TIME
This video taken by a staff member at the Kangaroo Sanctuary in Alice Springs features Indi, one of many orphaned kangaroo joeys that are cared for at the sanctuary, which is also a popular tourism attraction.
WHALE OF A TIME
This is a snippet of some amazing drone footage captured by a young man who works for his family’s tourism business in Western Australia. This footage spread throughout media worldwide because it’s such an unusual encounter to have captured — especially from an aerial perspective.
DAILY DOSE OF CUTENESS
We’ve been featuring images and videos of baby Imogen since she first popped out of her mum’s pouch, and her popularity seems to grow with every post.
WHAT A TAIL TO TELL
This image is simply one in a million and when Tourism Australia saw it on Instagram they knew it was going to be a hit. The photographer, a 17-year-old Byron Bay local, said the photo was a complete fluke as he didn’t realise the whale was sticking it’s tail out of the water at that very moment.
QUOKKA ‘N’ ROLL
The #quokkaselfie was prominent in the media earlier this year and to tap into this trend Tourism Australia posted this video of these popular Rottnest Island residents onto Facebook.
SOMEWHERE OVER THE RAINBOW
One very lucky backpacker was in the right spot at the right time to capture this incredible iPhone pic. After some heavy rain in Sydney we saw amazing rainbow photos popping up all over the #seeaustralia feed on Instagram, but this one stood out from the rest because of it’s perfect positioning on top of a world famous icon.
Forget a pot of gold, this is how we do rainbows in Sydney! Photo: @basti_schoeni via IG
WHAT ARE ROO LOOKING AT?
This rather unusual image perfectly captures the expression of these kangaroos during their first ever encounter with snow. It rarely snows at this spot in Tasmania and some of the animals just weren’t sure what to make of it!
‘We heard there’s a party going on here ... we brought chips’. Picture: Bernadette Camus at Bonorong Wildlife Sanctuary, Discover Tasmania
YOU BEAUTY
When it comes to whale shots, this one is up there with the best. Captured by a passenger on a scenic flight with Ningaloo Reef Dive, Tourism Australia liked this photo so much that they made it the cover shot for our Facebook page. These whales were on their annual migration north, but stopped to play and say hello to some very lucky people on-board this boat. The crystal water of Coral Bay clearly makes whale watching easy.
MAGICAL MOON
Whenever a full moon, eclipse or blue moon occurs, the Tourism Australia #seeaustralia tag on Instagram gets flooded with moon shots from across the country. They try to post a shot straight away so that their fans get to see what it looked like in real time. When the moon is paired with a recognisable landmark such as the Sydney Opera House, it makes for a very popular combination.
JUST HANGING OUT
It’s not often that you see a wombat hanging out of a car and checking out the surf! When Tourism Australia came across this shot on Instagram they had to get in touch with the photographer to find out more. A passionate local surfer in South Australia’s Eyre Peninsula region, the photographer found “Wonga” as an orphaned baby wombat on the side of the road and hand-raised him. Aww ...
Wonga the wombat performing his daily surf check along the Eyre Peninsula. It’s looking pretty good today. Picutre: @sa_rips on Instagram
A DIFFERENT PERSPECTIVE
Tourism Australia gets a lot of images from the whale watching season in Hervey Bay, but this incredible shot showed a unique perspective that they had never seen before. By illustrating just how big these gentle giants are compared to a boat, this eye-catching shot was always going to be a hit.
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