Tinder users could find themselves 'matched' with one of three personalities as part of an NHS appeal to raise awareness about the importance of organ donation.
The dating app has created artificial profiles for Olympic medallist Jade Jones, Made in Chelsea's Jamie Laing and Emmerdale's Gemma Oaten as part of a campaign to register more people as organ donors.
There are almost 7,000 people on the UK transplant waiting list and in the past decade more than 6,000 people have died while waiting for an organ.
Users who swipe right to 'like' the profiles will be prompted with the following message: "If only it was that easy for those in need of a lifesaving organ to find a match."
Sally Johnson, director of organ donation and transplantation at NHS Blood and Transplant, said: "While a third of the UK population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation but haven't taken the final step to sign up.
"With the help of these bespoke profiles on Tinder, we'll grab people's attention and throw a spotlight on the importance of organ donation. Joining the register takes only a couple of minutes - about the same amount of time as a few swipes on Tinder.
"The best part is knowing that you could save or improve up to nine individuals' lives in the future."
0 nhận xét:
Đăng nhận xét