Organisers of the Oscars have filed a lawsuit against a marketing firm promising plastic surgery vouchers and holidays in a $200,000 gift bag for attendees of the ceremony.
The Academy of Motion Picture Arts and Sciences accused Distinctive Assets of promoting the gift bags as official Oscars swag.
The package includes a "Vampire Breast Lift", laser skin-tightening procedure and 10-day first-class trip to Israel.
"Distinctive Assets uses the Academy's trademarks to raise the profile of its 'gift bags' and falsely create the impression of association, affiliation, connection, sponsorship and/or endorsement," said the lawsuit, which names the company's founder, Lash Fary, as a defendant.
Gift bags have been a persistent headache over the years for the Academy, which stopped giving gift baskets to presenters and performers in 2007 after the practice came under closer scrutiny by US tax authorities.
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