Get your style on for your next flight. Picture: Air New Zealand
ATTENTION passengers, it’s time to ditch the thongs, daggy jumpers and leggings and get dressed up for your next flight. That is, if you fancy a chance at scoring a free upgrade.
Air New Zealand is on the hunt for stylishly dressed passengers, in honour of LA Fashion Week, and the top dressers will be issued with on-the-spot giveaways.
But before you pull on those Louis Vuitton heels, there’s a catch — the competition is only available for those flying from London’s Heathrow Airport to Los Angeles and will be judged by stylist and former fashion editor Laura Martin.
Martin will be at Heathrow Airport’s Terminal 2 between March 14-16 and will judge according to current LA style trends. Giveaways include upgrades to business class, lounge access, champagne and complimentary amenity kits.
If you want some inspiration, think of Rosie Huntington-Whiteley, who always looks fresh when snapped at the airport.
Rosie Huntington-Whiteley at Sydney' Mascot Airport. Picture: Stephen CooperSource:News Corp Australia
For the super-keen, Martin has issued the following LA style tips:
• “LA overall, is very laid back in terms of ‘look’ — largely driven by the weather. There is this effortless cool factor; a sort of unencumbered lifestyle driven by personal tastes rather than a necessity to battle the elements on a daily basis. It’s modern and accessible.
• “LA fashion is also very diverse and this is influenced by the number of unique towns that all have their own personality and style. The beach towns are very laid-back with the surfer culture ... Comparatively, Beverly Hills is more designer and polished. Hollywood is a mixed zone. Then as you head to the hip areas of east LA, Silverlake, Echo Park, there is a huge hipster culture exuded by a love of hats and big moustaches — 70s Vintage is one of the main vibes here.
• “Whether people are rockers, hippies, or skaters, in LA they describe their style as ‘free’. It’s cool, casual, eclectic, effortless basically anything goes and designers are tapping into it.
• “One element that’s consistent across all LA style is the incorporation of accessories. Big hats and sunglasses are a must and for women these can often be accompanied by fashion jewellery, and the right handbag!”
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