Introducing Qantas Assure - a new private health cover scheme that will allow members to earn frequent flyer points through exercise - even just walking.
Fly further for free ... Get moving and earn Qantas Frequent Flyer points. Picture: Thinkstock
QANTAS frequent flyers will soon be able to earn points for every step they take.
In an unprecedented move Qantas has partnered with nib to provide private health insurance products under the banner of Qantas Assure.
People who sign up for policies with the company, will become eligible to earn Frequent Flyer points by using wearable technology to measure their daily exercise.
Although the exact number of points for steps taken is yet to be finalised, Qantas CEO Alan Joyce said it would be one of the highest ways of earning Frequent Flyer points.
Mr Joyce said they were targeting a two to three per cent share of the Australian private health insurance market in the first five years.
QANTAS SURGING PROFITS: Will air fares drop?
Diversifying ... Qantas CEO Alan Joyce is chasing a share of the $19 billion health insurance market. Picture: Brendon Thorne / Bloomberg
“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,” said Mr Joyce.
“By partnering with nib, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”
From next year, Qantas Assure policy holders would be able to download a wellness app that could sync with popular forms of wearable technology such as FitBits.
The app will log the number of steps taken in a day and then deposit Qantas points into the user’s Frequent Flyer account.
Forget flying ... Walking or jogging will soon be enough to earn Qantas Frequent Flyer points. Picture: ThinkstockSource:News Limited
“This is not about simply earning points when you pay a bill,” Mr Joyce said.
“It’s about offering members the opportunity to be rewarded for being more active which is something that also has a direct impact on improving your wellness.”
CEO of Qantas Loyalty, Lesley Grant said the idea behind Qantas Assure came from members who wanted to be rewarded for leading a more active lifestyle.
“They also want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim,” said Ms Grant.
“We believe Qantas Assure will create a very different relationship between customers and their health insurance. It’s deliberately different and we think it’s very exciting.
On a roll ... Qantas Group CEO Alan Joyce is taking the airline from strength to strength. Picture: AAP / Nicholas WelshSource:Supplied
“When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.”
Currently the only way to earn Qantas Frequent Flyer points is from flights or spending money with associated retailers and products.
“We know everyone loves to earn Qantas points and we know the people of Australia like to stay well and healthy,” Ms Grant said.
“We believe we are uniquely placed to meet the needs of people in the health insurance industry.”
0 nhận xét:
Đăng nhận xét