Chris Hemsworth teams up with Tourism Australia to show off our beautiful country. Courtesy: Tourism Australia
Where the bloody hell ... Tourism Australia’s latest campaign is missing its ambassador Chris Hemsworth. Picture: Tim Hunter
AUSTRALIA’s tourism bosses have hired Chris Hemsworth to sell the country — only to leave him out of the ad.
Melbourne-born Hemsworth — one of the world’s hottest actors — was named last week as Tourism Australia’s global ambassador.
But the new $45 million coastal and aquatic experiences campaign unveiled in New York today features only Hemsworth’s voice — and not so much as a glimpse of the surf-loving Avengers star.
Muscle-bound ... Chris Hemsworth is nowhere to be seen in the new Tourism Australia campaign. Picture: Instagram/Liam HemsworthSource:Instagram
Tourism Australia Managing Director John O’Sullivan said they did not want Hemsworth to overshadow the real star of the campaign — Australia.
“There’s Nothing Like Australia has always been very much about Australia being the hero and telling the country’s story,” said Mr O’Sullivan.
“We felt Chris and his voiceover would provide the perfect complement — an authentic and influential voice to help tell the story.”
Hemsworth joined Foreign Minister Julie Bishop at an Australia Day do in New York to launch the three-minute video, inviting the US over for a swim.
Beautiful sights ... the Tourism Australia coastal and aquatic experiences campaign was shot at Katherine Falls in the Northern Territory. Picture: Tourism AustraliaSource:Supplied
Federal Tourism Minister Richard Colbeck said he was unable to attend because he had a prior commitment in the Middle East.
“It’s a tough gig for Julie I guess but somebody’s got to do it,” Minister Colbeck said.
Chef Curtis Stone hosted the event which was catered by his fellow celebrity chef Luke Mangan.
Hemsworth said he had always been proud to be Australian and had relocated his family to Byron Bay last year.
Romantic scenery ... the new Tourism Australia campaign has kicked off.Source:Supplied
“It’s a pretty special feeling knowing that I will have a role in promoting my country to the world and encouraging more people to come down under and experience our amazing beaches and landscapes for themselves,” he said.
More than a dozen “distinctive” coastal and aquatic experiences are showcased in the campaign, including a helicopter ride over the 12 Apostles in Victoria, swimming in Sydney Harbour, snorkelling on the Great Barrier Reef, kayaking through Katherine Gorge and driving on the beach in South Australia.
Stunner ... the Gold Coast’s Main Beach provides one of the backdrops for the new TA campaign. Picture: Tourism AustraliaSource:Supplied
Western Australia’s Rottnest Island, Lake Burley Griffin in Canberra and the recently opened Three Capes Walk in Tasmania ensure every state and territory is represented in the campaign.
Kakadu Tourism Chair Rick Allert praised the new ad, saying nature based tourism was one of the most powerful incentives for international travellers to visit Australia.
“This is a tremendous campaign because while Australia is renowned for its beaches, the campaign highlights that Australia also has superb inland aquatic attractions, and fortunately Kakadu offers some of the country’s most attractive,” said Mr Allert.
Discover new worlds ... underwater adventures are just part of Tourism Australia’s new campaignSource:Supplied
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