It might be an unlikely musical pairing, but Mumford & Sons and Little Mix have joined forces to tell their fans to "stand up" to rip-off ticket touts.
The rock and pop stars, using the hashtag "#ToutsOut," want music fans to sign a petition so that tougher penalties for touts can be debated in Parliament.
They are hoping to get the 100,000 signatures needed for the government to consider a debate about tougher sanctions for resale websites, and to force ticket resellers to reveal their identities.
Nearly 13,000 people have so far signed the petition, and Mumford & Sons have issued a passionate message on their website.
"If getting on stage is one of the best things about being a musician, seeing your audience get ripped off is undoubtedly the worst," it says.
"At M&S HQ we try hard to ensure that true fans have the best opportunity of getting into shows, at the right price, but are often powerless when faced with organised industrial-scale ticket touting.
"At the moment, the law makes it easy for these shady operators to hoover up tickets and profit at your expense - so we are joining with others across the music and creative communities to support a petition that demands politicians tighten up consumer legislation.
"If 100,000 of you sign it, then Government will be pressurised to consider the issue for Parliamentary debate."
Little Mix tweeted: "Touts get in the way of music fans getting fair tickets. Stop them & sign the petition."
The petition is headlined "Enforce the Consumer Rights Act to protect music, arts and sport fans from touts."
It states: "On a commercial scale, touting deprives the Treasury of VAT, and performance copyright holders of royalties that should be paid on the mark-ups.
It also denies artistes the ability to ensure their events are priced so anyone can attend."
A Department for Business Innovation & Skills spokesman said: "In the Consumer Rights Act, the Government committed to an independent review of online secondary ticketing.
"The review has been considering a wide range of stakeholders responses to consider how best to represent consumers' interests. We are expecting the review report in late May 2016."
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